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Personal Brand
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Your network will absolutely present you with an exciting opportunity. Will you be ready? Part of staying connected includes preparing yourself for opportunities. The best way to do this is to work on your personal brand. Who are you? What do you do? What makes you different? The goal of personal branding is to reveal to the world what you stand for; your vision, values, skills, passions and positive characteristics. Moreover, give them something to remember you by. Creating and living your personal brand automatically increases your value and perceived self-worth. Areas to focus on while developing your personal brand are listed below. If there is an area that you desire but can not claim immediately, aspire to build upon it. Remember though the key is to remain “authentic”!

Natural gifts – think of something that you are known for such as organizing events, cooking, entertaining, etc.

Subject Matter Expert – perhaps you traveled abroad and have special knowledge of a particular subject.

Personal Values – think of areas where you are not willing to compromise as often this is a critical link to your special qualities

Personal Characteristics – perhaps you command attention easily, are dependable or are a real people person.

Passions – jot down activities that you enjoy doing – collecting, sporting, painting, community service, etc.


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